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Sunday, 27 August 2017

TEXT BOOK FOR BUSINESS ECONOMICS : KTU COMMON FOR S3&S4

DOWNLOAD BUSINESS ECONOMICS TEXT BOOK









  Syllabus
Business Economics - basic concepts, tools and analysis, scarcity and choices , resource
allocation, marginal analysis, opportunity costs and production possibility curve. Fundamentals of
microeconomics - Demand and Supply Analysis, equilibrium, elasticity, production and
production function, cost analysis, break-even analysis and markets. Basics of macroeconomics -
the circular flow models, national income analysis, inflation, trade cycles, money and credit, and
monetary policy. Business decisions - investment analysis, Capital Budgeting decisions,
forecasting techniques and elementary Balance Sheet and taxation, business financing,
international investments


Text Books

1. Geetika, Piyali Ghosh and Chodhury, Managerial Economics, Tata McGraw Hill, 2015
2. Gregory Mankiw, Principles of Macroeconomics, Cengage Learning, 2006.
3. M.Kasi Reddy and S.Saraswathi, Economics and Financial Accounting. Prentice Hall of

India. New Delhi.


References:

1. Dornbusch, Fischer and Startz, Macroeconomics, McGraw Hill, 11th edition, 2010.
2. Khan M Y, Indian Financial System, Tata McGraw Hill, 7th edition, 2011.
3. Samuelson, Managerial Economics, 6th edition, Wiley
4. Snyder C and Nicholson W, Fundamentals of Microeconomics, Cengage Learning (India),
2010.
5. Truett, Managerial Economics: Analysis, Problems, Cases, 8th Edition, Wiley
6. Welch, Economics: Theory and Practice 7


th Edition, Wiley



7. Uma Kapila, Indian Economy Since Independence, 26th Edition: A Comprehensive and

Critical Analysis of India's Economy, 1947-2015
8. C Rangarajan, Indian Economy, Essays on monetary and finance, UBS
Publishers’Distributors, 1998


9. A.Ramachandra Aryasri, Managerial Economics and Financial Analysis, Tata McGraw-

Hill, New Delhi.


10. Dominick Salvatore, Managerial Economics in Global Economy, Thomas Western

College Publishing, Singapore.
11. I.M .Pandey, Financial Management, Vikas Publishing House. New Delhi.


12. Dominick Salvatore, Theory and Problems of Micro Economic Theory. Tata Mac Graw-

Hill, New Delhi.


13. T.N.Hajela.Money, Banking and Public Finance. Anne Books. New Delhi.

14. G.S.Gupta. Macro Economics-Theory and Applications. Tata Mac Graw- Hill, New Delhi.
15. Yogesh, Maheswari, Management Economics , PHI learning, NewDelhi, 2012
16. Timothy Taylor , Principles of Economics, 3rdedition, TEXTBOOK MEDIA.

17. Varshney and Maheshwari. Managerial Economics. Sultan Chand. New Delhi








THIS WEBSITE IS TO PROVIDE KTU (KERALA TECHNOLOGICAL UNIVERSITY ) STUDY MATERIALS FREE FOR STUDENTS. HERE YOU CAN DOWNLOAD KTU CLASS NOTES , KTU PREVIOUS UNIVERSITY QUESTION PAPERS , KTU BRANCH WISE COURSE SYLLABUS,KTU SYLLABUS PREFERRED TEXTBOOKS AS PDF FORMAT. ALL THIS STUDY MATERIALS ARE COLLECTED FROM DIFFERENT COLLEGES AND VARIOUS SOURCES. ALSO THIS WEBSITE PROVIDE SOMANY OTHER SERVICES FOR KTU STUDENTS SUCH AS KTU CGPA CALCULATOR, KTU NOTIFICATION, CALENDER, SCHOLARSHIP INFO ETC...

11 on: "TEXT BOOK FOR BUSINESS ECONOMICS : KTU COMMON FOR S3&S4"
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